For 24 years, Mike Strano has continually explored the Creative Business of Africa. Since moving to Eastern Africa, from Australia in 1998, Mike and his Team have Built one of best-
known Entertainment Companies in Africa – PHAT! Music & Entertainment Limited, with interests in Media, Event Production, Licensing and Industry Building.
During 2016, The Business Daily and KPMG listed PHAT! at No.36 of the Top 100 Mid-Sized
Businesses in Kenya – the first-ever Company in the Creative Industry to be Recognised
with this prestigious Award. In October 2014, Mike also Co-Founded what is now YAKWETUTM Online Limited. Meaning both “Of Us” and “For Us” in Kiswahili (the most popular African language). YAKWETUTM is an Online Home Entertainment & Edutainment System – of Africa, for Africa.
Using their proprietory Kenyan-made Applications, YAKWETUTM is an online Distributor and
Retailer of Digital Content, from Africa, to Africa and for Africa – through a Range of thoughtfully
Curated branded Services, that supply Consumers with securely Encrypted original Titles, that
fairly Pays the Creators – unlike Pirated alternatives.
As a benchmark, think of Amazon’s suite of Digital Media, like Prime Video, Freevee, Amazon
Music, Audible and Twitch – and that’s our Growth Plan for African Content, on The Motherland
and to her Diaspora. YAKWETUTM exists to Fairly Pay the Creatives of Africa, who Lose upto 99% Revenue to Piracy; and don’t have enough options Online to Earn a Living. YAKWETUTM also exists for 475 million SmartPhone users in Africa, who Want to Consume their own Content via Pay-As-You-Go, like how they buy Airtime – NOT via Subscription. Released on 26th September 2019, their Poof-of-Concept is MyMovies.AfricaTM, as a Mobile-first Digital Cinema Extension, offering securely Encrypted original Movies from Africa (i.e. New Releases, Classics, Features, Shorts, Animations, Documentaries, etc) on Smart Devices, across Africa and to her Diaspora in 195 Countries.
Its core Products are a Premium Video On Demand – PVOD (#RentFor2Days) for New Releases,
Transactional Video On Demand – TVOD (#RentFor7Days), Electronic Sell Through – EST (#OwnForLife) purchase and Watch Parties via ZOOM, all Accessed here: https://app.mymovies.africa. More information here: https://www.yakwetu.africa On 11th July 2023, YAKWETUTM emerged 1 of the 7 Winners from 548 Submissions and 25 Finalists – from 16 Countries and from Industries like creative, food, green technology, health & more, at the World Intellectual Property Organisation’s WIPO Global Awards
https://www.wipo.int/global-awards/en/2023/winners.html
Mike is also the Founding Chair of Partners Against Piracy Association of Kenya – a multi- sectoral Coalition, of local and international Associations, Societies and Companies, representing the interests of thousands of Creatives in Kenya and the World, in terms of the Protection of their
Intellectual Property against Piracy.